In the realm of marketing, influencer marketing reigns supreme, and for cannabis brands, it’s not just another option—it’s an indispensable investment. The age-old power of word-of-mouth has seamlessly transitioned into the digital era, where consumers hang on every word from the influencers they trust.
Trust is the linchpin here. While consumers have long harbored skepticism towards traditional brands, they readily embrace the opinions of their peers. It’s no wonder then, that marketers poured a staggering $26.09 billion into influencer marketing in 2023.
Thankfully, cannabis brands need not break the bank to reap the rewards of influencer marketing. The secret lies in strategic prioritization. Let’s delve into seven savvy strategies that should form the cornerstone of your influencer marketing initiatives and investments.
Influencer marketing isn’t just an option; it’s a necessity in today’s landscape. With nearly a third of consumers swayed by influencers, failing to invest is a missed opportunity of epic proportions.
Demographic Deliberations
Targeting specific demographics is paramount, given that certain consumer groups are more swayed by influencers. Here’s the breakdown of the most influential demographics:
Your project is our top priority
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